Jennifer Lopez Live Perfume

This month, a number of fashion, beauty, and lifestyle magazines started to feature the new Live perfume by Jennifer Lopez. The television campaign, the first from the J.Lo line, will start in December.

Select Communication's Creative Director Oliver Van Doorne presents his latest vision of pop icon Jennifer Lopez for her new perfume.
This is his fourth collaboration with Jennifer Lopez. The first was his campaign for her debut fragrance Glow by J.Lo, launched in September 2002. Still Jennifer Lopez, launched in October 2003, and Miami Glow by J.Lo, launched this February.

"For me this campaign has captured the essence of Jennifer. Her energy, her passion for life, her graceful beauty, and one of her unique talents . . . dance," said Van Doorne.